When Jason Hero won the lottery, he did spend some of his winnings on his personal life. He bought some new clothing. He bought a new car. He bought a larger house, one on a lot large enough that he would not have to hear his neighbors. He improved his diet, buying more fresh fruits and vegetables that he had not been able to afford in the past. But Jason did not invest much money in unnecessary luxuries. He was not interested in a fancy car or fancy clothing; what he bought was practical and comfortable.
Jason (to borrow a line from the musical Hello, Dolly!) believed that money is like manure: it is meant to be spread around to help things grow. So Jason invested some of his millions of dollars in starting two new businesses.
One of his new businesses was called Green Stealth Lawn Service. The Green in the name was not just a boast of greener lawns; Jason intended his lawn care service to be environmentally friendly. He did not offer pesticides or fertilizers; only grass cutting and leaf and debris removal. The Stealth in the name represented the fact that Jason’s workers were to be so quiet that the homeowner wouldn’t even know they had come. Instead of gasoline lawn mowers, they would use hand-operated reel mowers and hand-held trimmers. Instead of leaf blowers, they would use rakes. With the savings in equipment and fuel, Jason’s company would pay higher salaries than competing lawn care companies. Therefore, Green Stealth could afford to hire the best workers and to keep only those who followed the rules. Clippings and leaves and other lawn debris would be packed in biodegradable bags which the workers would leave on a lot purchased by Jason for that purpose. After a year or two of business, Jason would be able to offer his customers mulch, rich compost, and fill dirt as an additional service. The workers and their equipment would arrive in electric-powered trucks, keeping the theme of quiet and environmentally friendly.
Jason rented an office with a telephone for his company. He hired a manager who was in charge of hiring and scheduling. Jason was a customer of Green Stealth Lawn Service. Twice he had workers fired for breaking company rules and bringing leaf blowers to the job. (This would be described in much detail in the novel I thought about writing.)
Jason’s other business idea was inspired partly by the Disney theme parks, partly by Renaissance fairs, and partly by nostalgic movies such as Back to the Future. Jason purchased several pieces of property around the country and had each developed in a different way. One was built on the pattern of a medieval village, complete with a castle. Another was a western ranch, set around the end of the nineteenth century. A third was a suburban community, with all the houses and cars and stores resembling those of the 1950s. Another was a pre-Civil War southern plantation. In each case, Jason had the developers create dwellings that could be rented that would portray the flavor of the time period depicted, yet would also have modern comforts including heat and air conditioning, and hot and cold running water. Customers could come and stay for a night or two, or for a week or longer. When they made their reservations, they would include their clothing sizes; and when they arrived, they would be given clothing suitable for the time and place. They would be served meals also matching the time and place. All the staff—greeters, food servers, property cleaners, maintenance—would be actors and actresses trained to complete the experience of a medieval village, a 1950s suburb, or whatever else the property was designed to represent. Considering the amount of money people pay for the Disney experience and for Renaissance fairs, Jason figured his nostalgia vacations would also be profitable over the long term. His lottery winnings made the short-term construction possible.
Jason also had a thought about using his money to help the homeless, but that will have to wait for another post. J.